2011年12月21日星期三
Data Research and Analysis Services
IQR is a leading market research and information analysis company with a global presence. IQR is founded with a mission to leverage the data readily available on the Internet to deliver accurate unbiased Motorcycle Gloves information for Iphone 4s Charger business decision making and enable businesses to stay focused on their strategic priorities. We focus on delivering high Quality Research Services to business professionals, organizations and individuals, thus supporting in maximizing success from the current industry information.We bring first-hand information and prudent analysis on various industries, technologies market parameters, potential markets, and key competitors in the industry and give rational forecast on market trends to help clients identify prospective growth areas and gain competitive edge.We make company-specific reports to give an insight into a company's operations, financials, market position, and its core competencies.Apart from the aspects covered in company analysis, we identify business strategies being used by the company to give a competitive insight to the client.Company Insight is a more intense study of a company and offers precise information on it. We do comparative analysis of the company to identify its competitive advantages.Types of Market Research we do1. Qualitative Primary ResearchQualitative primary research involves Gathering Information from interviews or focus groups.Open-ended interviews include questions that cannot be answered with a yes or no. You can get a lot of information from such interviews and also find out about the dislikes, likes, requirements, trends and emotional motivators of your primary market.2. Quantitative Primary ResearchQuantitative primary research involves the collection of numerical information from surveys. This information is then analyzed.Our Market Research ProcessDefine the problem and research objectives Develop the research plan Collect the information Analyze the information Present the findings Our Market Research Services1. Data Collection We collect the data from the following methods. Web surveys – design, development and hosting Telephone surveys Email surveys Secondary data collection 2. Data TabulationData is undoubtedly the source of the decision making process today. However, data collected and coded is not useful if it does not reflect any information. Data coding ensures the data is transformed to reflect and conclude the results. The data is tabulated to reveal the emotions.3. Questionnaire DesigningWhen we design a questionnaire we cover. Question Focus - specific questions directed at what you want to know. Not limiting the options respondents can choose from - ensuring all possibilities are covered. Keeping questions brief - long questions can be confusing. Keeping questions clear - using simple vocabulary and avoiding complicated sentences. Not including leading or loaded questions – reducing biased responses. Ensuring questions can be easily answered – gets reliable information and removes frustration. 4. Data AnalysisWe do analysis on following methods.Cross tabulation Significance testing Weighting Conjoint analysis Regression & Correlation We have expertise in using all the common research and analysis tool like SRSS and also in using different functionalities of MS Excel.5. ReportingMarketing research succeeds only when results are synthesized into actionable, user-friendly reports quickly distributed to the managers most able to affect change.Secondary Research ResourcesSecondary research is more economical and easier to do when compared to primary research. Our web research professionals extensively use the internet to access secondary data sources, as most articles, data or press releases are available online. Our online research professionals then evaluate your political, social, economic factors. The web research team obtains secondary research from a wide array of resources, such as the following:Discussion groups Books and publications Magazines and newspapers Wholesalers and manufacturers Libraries and other public information centers Media representatives Competitors Business information centers Trade associations Regional planning organizations
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